Is Molly-Mae Joining the 2026 Celebrity Bake Off Line-Up?

Molly-Mae Hague is set to make a splash on this year's Celebrity Bake Off, showcasing her baking skills alongside a host of other well-known personalities. This annual event, The Great Celebrity Bake Off for Stand Up To Cancer, will air on Channel 4 this Spring and aims to raise funds for vital cancer research. With her impressive social media following and successful ventures in fashion and documentaries, Molly-Mae's participation adds significant star power to the show.

Last updated: 30 March 2023 (BST)

What’s happening now

Molly-Mae Hague, renowned for her time on ITV's Love Island, is taking part in the Celebrity Bake Off, which will feature a variety of celebrities competing in baking challenges. Scheduled to air in Spring 2023, the show aims to attract viewers while promoting awareness and funding for Stand Up To Cancer, a campaign launched in 2012. This year’s lineup includes familiar faces from reality TV and social media, adding a mix of entertainment and philanthropic spirit to the baking competition.

Key takeaways

Molly-Mae Hague will participate in The Great Celebrity Bake Off for Stand Up To Cancer.
The show aims to raise awareness and funds for cancer research.
It will air on Channel 4 this Spring, featuring various celebrities.

Timeline: how we got here

The Great Celebrity Bake Off for Stand Up To Cancer has become an annual event since its inception, aiming to blend entertainment with a charitable cause. The campaign itself was launched in 2012 as a collaboration between Cancer Research UK and Channel 4, focusing on raising funds for critical cancer research. Molly-Mae's announcement as a contestant comes as part of the show's promotional activities ahead of its Spring 2023 airing.

What’s new vs what’s known

New today/this week

The confirmation of Molly-Mae Hague’s participation adds excitement to the upcoming season. Other celebrity contestants have also been revealed, bringing together a diverse group of personalities from various entertainment sectors.

What was already established

The Great Celebrity Bake Off has a rich history of featuring celebrities who compete in baking challenges, with previous seasons raising significant amounts for Stand Up To Cancer. The show has successfully combined entertainment with a charitable initiative, drawing in viewers and participants alike.

Impact for the UK

Consumers and households

As the show airs on Channel 4, viewers can expect increased engagement with the Stand Up To Cancer campaign, promoting discussions around cancer research. The visibility of participants like Molly-Mae may lead to heightened interest in supporting cancer research initiatives, especially among younger audiences.

Businesses and jobs

The involvement of high-profile personalities in the baking competition can lead to increased viewership and advertising revenue for Channel 4. Additionally, it fosters opportunities for brands associated with the celebrities, such as Molly-Mae's fashion and lifestyle ventures, to gain exposure and connect with a wider audience.

Policy and regulation

The Great Celebrity Bake Off operates under the auspices of Channel 4 and is governed by broadcasting regulations in the UK. The collaboration with Stand Up To Cancer ensures that funds raised are directed towards meaningful cancer research, adhering to charitable guidelines and standards.

Numbers that matter

£1 million - funds raised by the Celebrity Bake Off in previous years for Stand Up To Cancer.
8 million - followers Molly-Mae has on Instagram, highlighting her influence.
2012 - the year Stand Up To Cancer was launched in the UK, marking a significant milestone in cancer research fundraising.

Definitions and jargon buster

Stand Up To Cancer: A joint campaign from Cancer Research UK and Channel 4, launched to raise funds for cancer research.
Celebrity Bake Off: A special edition of The Great British Bake Off featuring celebrity contestants.

How to think about the next steps

Near term (0–4 weeks)

As the show approaches its airing date in Spring 2023, viewers can expect promotional content and teasers from Channel 4 featuring contestants. This will heighten anticipation and potentially increase donations for Stand Up To Cancer.

Medium term (1–6 months)

Following the airing of the show, the impact on fundraising for cancer research can be assessed. The success of the season may lead to further celebrity involvement in future initiatives.

Signals to watch

Viewership ratings during the show’s airing.
Funds raised as a result of the campaign.
Social media engagement levels related to the contestants and the show.

Practical guidance

Do

Watch the show to support the cause and enjoy the entertainment.
Engage with promotional content on social media to spread awareness.
Consider donating to Stand Up To Cancer during the campaign.

Don’t

Do not miss the opportunity to participate in fundraising efforts.
Avoid negative comments about contestants; focus on the charitable aspect.
Don’t forget to share the message with friends and family.

Checklist

Check the airing schedule for The Great Celebrity Bake Off.
Follow the contestants on social media for updates.
Plan to make a donation during the fundraising campaign.
Share your favourite moments from the show online.
Engage with local events supporting Stand Up To Cancer.

Risks, caveats, and uncertainties

While the Celebrity Bake Off is expected to raise funds for cancer research, the exact amount raised can be uncertain until the campaign concludes. Additionally, viewer engagement may vary based on the celebrity lineup and public interest. There's also the risk of mixed reviews about the contestants’ performances, which could impact audience reception.

Bottom line

Molly-Mae Hague's involvement in The Great Celebrity Bake Off for Stand Up To Cancer highlights the intersection of entertainment and charity. As the show prepares to air in Spring 2023, it represents an opportunity for viewers to support a meaningful cause while enjoying celebrity antics in the kitchen.

FAQs

When will The Great Celebrity Bake Off air?

The Great Celebrity Bake Off is set to air on Channel 4 this Spring 2023, although an exact date has yet to be announced.

Who else is participating alongside Molly-Mae Hague?

The lineup includes several other celebrities, such as Jojo Siwa, Vicky Pattison, and Sam Thompson, among others.

How does the Celebrity Bake Off raise money for charity?

The show raises funds for Stand Up To Cancer through viewer donations during its airing and various promotional activities surrounding the event.