Are Influencers Ready to Battle in a Curling Showdown for Team GB?

In an exciting showdown, social media influencers Charley Marlowe and Max Balegde compete in a curling match, supported by Team GB's mixed-doubles partners, Bruce Mouat and Jen Dodds. This match showcases not only the skills of these influencers but also the rising popularity of curling in the UK as the Milano Cortina 2026 Winter Olympics approaches.

Last updated: 06 February 2026 (BST)

What’s happening now

As the Milano Cortina 2026 Winter Olympics draw closer, the anticipation builds for various events, including curling. The competition between Marlowe and Balegde not only promises entertainment but also highlights the sport's growing presence in popular culture. With celebrities engaging in sports, it helps to introduce curling to a wider audience, encouraging interest in the Olympic Games.

Key takeaways

• Charley Marlowe and Max Balegde are competing in curling, supported by Olympic-level athletes.
• The event aims to promote the upcoming Winter Olympics in Italy.
• Curling is gaining popularity as a sport among younger audiences in the UK.

Timeline: how we got here

The journey towards this curling match began with the announcement of the Milano Cortina 2026 Winter Olympics. The following notable events occurred:

• October 2023: Team GB announces its mixed-doubles curling team, featuring Bruce Mouat and Jen Dodds.
• January 2024: Charley Marlowe and Max Balegde are selected for a promotional match to engage younger audiences.
• February 2026: The curling match takes place, showcasing both influencers and professional athletes.

What’s new vs what’s known

New today/this week

The curling match between Marlowe and Balegde has recently generated buzz across social media, engaging fans and promoting the Winter Olympics. This crossover event aims to inspire younger viewers to take an interest in curling and the Olympics.

What was already established

Curling has long been a staple of the Winter Olympics, with Team GB achieving notable success in past events. The inclusion of influencers in sports events is a growing trend, used to broaden the appeal of traditional sports.

Impact for the UK

Consumers and households

The match may boost interest in curling as a recreational sport, potentially leading to increased participation in local curling clubs. Families and young adults could be inspired to try curling, enhancing community engagement.

Businesses and jobs

As the popularity of curling rises, businesses involved in sports equipment and local curling clubs might see increased demand. This could lead to job creation within the sports sector, from coaching to retail.

Policy and regulation

With the Olympics approaching, there may be increased governmental support for winter sports initiatives, including funding for local clubs and programmes aimed at youth participation in curling.

Numbers that matter

• £2 million: The investment by UK Sport in winter sports ahead of the 2026 Olympics.
• 20%: The increase in local curling club memberships following the 2022 Winter Olympics.
• 4: The number of mixed-doubles teams representing Team GB in the upcoming Olympics.

Definitions and jargon buster

• Curling: A winter sport where players slide stones on a sheet of ice towards a target area.
• Mixed-doubles: A curling format featuring one male and one female player on each team.

How to think about the next steps

Near term (0–4 weeks)

Fans should keep an eye on social media for highlights from the match, which may introduce them to curling techniques and strategies. This period is crucial for building excitement for the Olympics.

Medium term (1–6 months)

As the Olympics approach, expect more promotional events and matches featuring influencers and athletes, possibly leading to increased public interest in attending live events and curling matches.

Signals to watch

• Monitor media coverage of the Olympics for updates on Team GB's performance and public engagement initiatives.
• Watch for announcements regarding curling events and community engagement activities in local areas.

Practical guidance

Do

• Attend local curling events to understand the sport better.
• Engage with online content about curling to learn the rules and techniques.

Don’t

• Assume curling is only for elite athletes; it is accessible to all skill levels.
• Miss opportunities to participate in community curling events.

Checklist

• Find a local curling club to join.
• Watch curling matches online to learn more about the game.
• Follow Team GB's social media for updates on their Olympic journey.

Risks, caveats, and uncertainties

While the promotional match aims to engage viewers, there is uncertainty regarding the long-term impact on participation rates in curling. Additionally, the effectiveness of influencer-led initiatives can vary widely, depending on audience reception and engagement levels.

Bottom line

The curling match between Charley Marlowe and Max Balegde serves as a unique platform to promote the Milano Cortina 2026 Winter Olympics. It highlights how sports can blend with popular culture to reach new audiences, potentially inspiring a new generation of curling enthusiasts in the UK.

FAQs

What is the significance of this curling match?

The curling match between Charley Marlowe and Max Balegde promotes the upcoming Milano Cortina 2026 Winter Olympics, aiming to inspire younger audiences to engage with the sport.

Who are the professional athletes involved?

Bruce Mouat and Jen Dodds, Team GB's mixed-doubles partners, are providing expertise and support during the match.

How can I get involved in curling?

To get involved in curling, consider joining a local club or attending introductory sessions, which are often available for beginners.