What Will Be the Top Game of 2026?

The ongoing debate about the relevance of physical game sales remains vibrant, as readers express varied opinions on the joys of gaming and the future of the industry. The recent discussions on the Monday letters page highlight a significant reader experience with "Thank Goodness You’re Here!" and raise questions about the impact of digital versus physical sales. This conversation is crucial for understanding the evolving landscape of gaming and consumer preferences.

Last updated: 17 October 2023 (BST)

What’s happening now

The gaming community is buzzing with excitement and apprehension as they anticipate the release of highly awaited titles like Grand Theft Auto VI (GTA 6) and Resident Evil Requiem. While digital downloads continue to rise, many gamers still cherish the tactile experience of physical game sales. Discussions around consumer habits reveal that the market for physical media is not as dead as some might suggest, with vibrant exchanges occurring in shops like CeX, where second-hand games are still in demand.

Key takeaways

Despite a shift towards digital media, physical game sales are still alive and thriving.
Games like "Thank Goodness You’re Here!" offer unique experiences that resonate with players.
The anticipation for high-profile releases like GTA 6 influences gaming purchases and consumer behaviour.

Timeline: how we got here

The evolution of the gaming industry has seen several key milestones that have shaped current consumer behaviour:

1990s to early 2000s: The rise of physical media with cartridges and CDs dominating the market.
2013: The launch of digital storefronts like Steam and PlayStation Store begins to shift consumer preferences.
2020: The pandemic accelerates the trend towards digital downloads as physical stores close temporarily.
October 2023: Ongoing discussions in gaming communities reflect a nostalgia for physical media amidst the digital surge.

What’s new vs what’s known

New today/this week

Recent discussions have highlighted new consumer sentiments regarding physical games, with many readers sharing their experiences and preferences. The positive reception of "Thank Goodness You’re Here!" illustrates the joy of discovering unique gameplay experiences within a crowded market.

What was already established

Historically, physical game sales have faced challenges from digital formats, which offer convenience and often better pricing. However, the persistent popularity of second-hand gaming suggests a continued demand for physical media, particularly among collectors and those who value ownership.

Impact for the UK

Consumers and households

UK consumers are navigating a gaming landscape that balances the convenience of digital purchases with the nostalgic appeal of physical games. Gamers express concerns over digital ownership and the potential for losing access to purchased content, which is a significant factor influencing purchasing decisions.

Businesses and jobs

Retailers like CeX still flourish by catering to gamers who seek second-hand games, demonstrating a viable market for physical sales. However, the future of traditional gaming retailers like GAME is uncertain, with many locations closing due to shifting consumer preferences.

Policy and regulation

As the gaming industry evolves, policymakers may need to consider regulations that support both digital and physical sales to ensure a balanced marketplace. This could include tax incentives for physical retailers or measures to protect consumer rights regarding digital ownership.

Numbers that matter

£30-60: Typical price range for new video games in the UK, highlighting the cost burden on consumers.
3 for £10: A nostalgic offer from GAME that many gamers remember fondly, showcasing the appeal of second-hand bargains.
2021: The year that saw a significant increase in digital game sales, marking a pivotal shift in the gaming market.

Definitions and jargon buster

GTA: Grand Theft Auto, a popular video game series known for its open-world gameplay.
CeX: A retail chain in the UK that buys and sells second-hand electronics and games.
Digital Download: The purchase and installation of software or games directly from the internet.

How to think about the next steps

Near term (0–4 weeks)

Gamers should keep an eye on upcoming game releases and consider their purchasing strategies, weighing the benefits of physical versus digital formats.

Medium term (1–6 months)

As new titles like Resident Evil Requiem launch, the impact on sales trends will become clearer. Observing consumer behaviour during the holiday season will also provide insights into the future of physical and digital sales.

Signals to watch

Sales figures from major retailers, particularly during peak shopping periods.
Consumer feedback on new releases and their preferred purchase methods.
Any announcements from major gaming companies regarding future releases or changes in distribution strategies.

Practical guidance

Do

Explore both physical and digital options for purchasing games.
Participate in local gaming communities to share experiences and discover new titles.
Keep an eye on second-hand sales for potential bargains.

Don’t

Overlook the value of physical games, especially if you enjoy collecting.
Be swayed entirely by trends; consider what you truly enjoy in gaming.
Neglect to research a game's reviews before purchase, regardless of format.

Checklist

Assess your gaming preferences: Do you prefer ownership or convenience?
Set a budget for game purchases and stick to it.
Look for deals on both physical and digital formats.
Stay informed about upcoming game releases and industry trends.
Consider the resale value of physical games when making purchases.

Risks, caveats, and uncertainties

While physical game sales show resilience, the long-term outlook remains uncertain. Factors such as increased digital adoption and changing consumer preferences could diminish the market for physical games. Moreover, the potential for economic downturns may affect consumer spending habits, leading to shifts in how games are purchased.

Bottom line

Despite the rise of digital downloads, physical game sales are far from dead. The tactile experience of shopping for games remains cherished by many, and as new titles emerge, consumers will continue to navigate their preferences. Balancing the benefits of ownership with the convenience of digital access is crucial for gamers in the current landscape.

FAQs

Are physical game sales really declining?

While there is a notable shift towards digital sales, physical game sales still attract a dedicated consumer base, especially among collectors and those who enjoy the experience of shopping in-store.

What makes physical games appealing?

Physical games offer ownership, the ability to resell, and often a nostalgic experience that digital downloads cannot replicate.

How can I find good deals on physical games?

Check local retailers, second-hand shops like CeX, and online marketplaces for sales and discounts on physical games.