Is This the UK's Friendliest Town with the Most Beautiful Wetherspoon?

Harrogate, a charming spa town in Yorkshire, has been recognised as one of the world's most welcoming cities by Booking.com's 14th annual Traveller Review Awards, highlighting its friendly atmosphere and vibrant community spirit. This accolade places Harrogate alongside international destinations like Italy and Japan, showcasing the town's unique charm and hospitality.

Last updated: 30 October 2023 (BST)

What’s happening now

Harrogate has recently been celebrated for its friendliness, recognised by Booking.com among the world's most welcoming cities. The award is based on over 370 million verified reviews, highlighting the town's inviting nature as a key attraction for visitors. This recognition comes at a time when local businesses and the community are seeking to revitalise the town's economy and support its residents amidst challenges faced by many high streets in the UK.

Key takeaways

Harrogate is named one of the world's most welcoming cities, according to Booking.com.
The town stands out for its community spirit and friendly locals.
Harrogate features iconic attractions like Betty’s Tearooms and the Turkish baths.
The town has a high cost of living but is known for its affluent lifestyle and natural beauty.
Upcoming events, such as the Great Yorkshire Show, draw large crowds and enhance community engagement.

Timeline: how we got here

The recognition of Harrogate as a welcoming city is part of a broader trend towards valuing community and hospitality. Key milestones include:

1998: King Charles III becomes a Patron of the Yorkshire Agricultural Society, highlighting the area's significance.
2023: Harrogate is named in Booking.com’s Traveller Review Awards, showcasing its reputation for friendliness.

What’s new vs what’s known

New today/this week

The recent recognition of Harrogate as a welcoming city is a fresh accolade that adds to the town's reputation. Local resident Kate Chapman highlights the town's community events and friendly atmosphere, essential for attracting visitors.

What was already established

Harrogate's identity has long been associated with its spa heritage, vibrant cultural events, and natural beauty. It has been a popular destination for both locals and tourists, with established attractions like Betty’s Tea Rooms and the Turkish baths drawing visitors for over a century.

Impact for the UK

Consumers and households

The recognition may boost Harrogate's tourism industry, benefiting local businesses and creating more job opportunities. With the average house price at £396,867, the local economy relies on attracting affluent visitors while maintaining a welcoming atmosphere for newcomers.

Businesses and jobs

Local businesses in Harrogate stand to gain from increased footfall as a result of the town's new accolade. The hospitality sector is particularly well-placed to thrive, with restaurants and cafes expected to see a rise in patronage as word spreads about the town's friendly reputation.

Policy and regulation

Local authorities are working to enhance the town's infrastructure and support the community through initiatives like the North Yorkshire Local Assistance Fund (NYLAF). This fund aims to provide emergency support for residents facing financial difficulties, which is vital for maintaining community cohesion.

Numbers that matter

Average house price in Harrogate: £396,867 (2025 data).
Average rent: £1,586 per month.
Number of years Betty's Tea Rooms has been in operation: over 100 years.
Number of Turkish baths remaining in Harrogate: 7.
Average attendance for the Great Yorkshire Show: thousands each year.

Definitions and jargon buster

Booking.com: An online travel agency that provides lodging reservations and travel-related services.
NYLAF: North Yorkshire Local Assistance Fund, a support initiative for residents facing financial hardship.
Affluent: Having a great deal of money; wealthy.

How to think about the next steps

Near term (0–4 weeks)

In the immediate future, visitors to Harrogate can expect to see an increase in tourism as the town's reputation for friendliness spreads. Local businesses may adjust their offerings to accommodate more visitors.

Medium term (1–6 months)

Over the next few months, community events and festivals will likely play a significant role in maintaining the welcoming atmosphere. The town's focus on hospitality will be crucial in solidifying its new status.

Signals to watch

Increased visitor numbers during local festivals and events.
Changes in local business revenues as tourism rises.
Community engagement initiatives from local councils and organisations.

Practical guidance

Do

Visit local attractions like Betty’s Tea Rooms and the Turkish baths.
Engage with local events to experience the community spirit.
Support local businesses and shops during your visit.

Don’t

Do not confuse Harrogate with nearby Knaresborough.
Avoid negative comments about local culture or prices.
Don't overlook smaller, independent shops that contribute to the town's charm.

Checklist

Plan your visit around local events for a more immersive experience.
Explore various dining options to taste the local cuisine.
Take time to enjoy the natural beauty in and around Harrogate.
Be respectful and friendly to locals to foster a welcoming atmosphere.
Consider public transport options for easy access to and from Harrogate.

Risks, caveats, and uncertainties

While Harrogate has been recognised for its friendliness, the town faces challenges such as high living costs and a struggling high street. These factors could impact its reputation and visitor experience if not addressed effectively. Additionally, the reliance on tourism for economic stability may be precarious in changing global contexts.

Bottom line

Harrogate's recent recognition as a welcoming city highlights its vibrant community spirit and charm, making it a prime destination for both visitors and potential residents. As local businesses and authorities work to enhance the town's appeal, those considering a visit should prepare to experience the warmth and hospitality that Harrogate has to offer.

FAQs

What makes Harrogate one of the most welcoming cities?

Harrogate's welcoming atmosphere is driven by its friendly locals, vibrant community events, and iconic attractions like Betty’s Tea Rooms and the Turkish baths.

How expensive is it to live in Harrogate?

The average house price in Harrogate is £396,867, with average rent around £1,586 per month, making it one of the more affluent areas in North Yorkshire.

What events can I attend in Harrogate?

Visitors can enjoy annual events like the Theakston Old Peculier Crime Writing Festival and the Harrogate Comedy Festival, both of which attract large crowds and feature notable acts.