Is This the Comeback of the Iconic 1980s Sweet Treat?
Published: 2025-08-25 12:03:29 | Category: Food
The sweet nostalgia of long-discontinued treats is making a triumphant return in 2025, captivating shoppers across the UK. Among these beloved snacks is Opal Fruits, now known as Starburst, which has re-emerged on shelves after nearly three decades. This limited edition revival features the original flavours that were first introduced in 1960, allowing fans to indulge in a taste of their childhood.
Last updated: 29 October 2023 (BST)
Key Takeaways
- Opal Fruits, originally discontinued in 1998, are back for a limited time.
- The revival includes original flavours: strawberry, lemon, orange, and lime.
- Available at Tesco and B&M, these treats are priced reasonably but only while stocks last.
- This marks the third limited comeback since their rebranding to Starburst.
- Nostalgia for classic sweets is driving demand among consumers.
The Comeback of Opal Fruits
In a delightful turn of events, Opal Fruits have returned to shelves, reigniting fond memories for many. Originally launched in 1960, these chewy sweets were a staple of British confectionery until they were rebranded as Starburst in 1998. The nostalgia surrounding Opal Fruits remains strong, with fans excitedly sharing their experiences on social media platforms.
What’s New With Opal Fruits?
The limited edition Opal Fruits now available are not entirely identical to their original counterparts. The flavours have undergone slight modifications: the lemon and lime have been merged into one flavour, while an additional blackcurrant flavour has been introduced. This means that the current selection includes strawberry, orange, and the new lemon-lime-blackcurrant combination.
Where to Find Them
Shoppers looking to relive their childhood should head to Tesco and B&M, where these nostalgic sweets have been spotted. Reports indicate that a 138g bag can be found at Tesco for just 31p, while B&M offers them at a slightly higher price of £1. However, due to limited availability, enthusiasts are urged to act quickly to avoid disappointment.
Consumer Reactions
The response from consumers has been overwhelmingly positive. TikTok user @stoobmaster69 expressed disbelief at the return of Opal Fruits, while others on Reddit reminisced about the sweet's unique appeal. One user eloquently described the name as "genuinely poetic," highlighting the emotional connection many have with the brand. The iconic slogan, "made to make your mouth water," has also sparked fond memories among fans.
Nostalgia Trends in Confectionery
The return of Opal Fruits taps into a broader trend of nostalgia in consumer behaviour. According to Florence McGivern, senior brand manager for Skittles, this craving for familiar tastes is resonating strongly with consumers. The revival of Opal Fruits is just one of many recent examples of brands capitalising on nostalgic sentiments.
Other Discontinued Treats Making a Comeback
Opal Fruits are not the only discontinued treats that have returned to UK shelves recently. White Chocolate Maltesers, discontinued in 2014, made their long-awaited comeback in June 2025, following a decade of fan demand. Similarly, Milky Way Crispy Rolls returned earlier this year after Mars Wrigley acknowledged that discontinuing them was a mistake. These comebacks illustrate a growing trend where brands listen to consumer feedback and nostalgia for classic flavours.
The Appeal of Classic Flavours
For many, the appeal of classic sweets lies in their unique flavours and the memories associated with them. The original Opal Fruits flavours, particularly the strawberry and lime, have garnered a cult following. Fans have taken to social media to share their love for these treats, with some claiming they are much better than the rebranded Starburst varieties.
Comparing Opal Fruits and Starburst
A comparison between Opal Fruits and Starburst reveals significant differences that fans have noted over the years. While Starburst offers a wider variety of flavours, many consumers feel that the original Opal Fruits had a more authentic taste. The nostalgic factor plays a significant role in this perception, as many fondly remember their childhood experiences with Opal Fruits.
Conclusion
The return of Opal Fruits is a testament to the power of nostalgia in the confectionery industry. As brands continue to revisit classic treats, consumers are eager to reconnect with flavours that shaped their childhoods. Whether it's for the sake of nostalgia or simply a craving for a tasty sweet, the revival of Opal Fruits offers a delightful opportunity to indulge. As these limited edition treats hit shelves, it poses an intriguing question: What other beloved snacks from the past should make a comeback?
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FAQs
When did Opal Fruits originally come out?
Opal Fruits were first launched in 1960 and became a popular sweet treat in the UK before being rebranded as Starburst in 1998.
Are Opal Fruits the same as Starburst?
While Opal Fruits and Starburst share similar characteristics, Opal Fruits originally had different flavour profiles, including separate lemon and lime flavours, which are now combined in the Starburst version.
Where can I buy the limited edition Opal Fruits?
The limited edition Opal Fruits are available at various retailers, including Tesco and B&M, but stocks are limited, so it is advisable to purchase them quickly.
How much do Opal Fruits cost?
Prices for the limited edition Opal Fruits vary by retailer, with Tesco offering a 138g bag for approximately 31p and B&M selling them for around £1.
Will Opal Fruits make a permanent return?
Currently, the return of Opal Fruits is a limited edition offering, and there are no confirmed plans for a permanent comeback. Fans are encouraged to enjoy them while they last.
