Why Did Hawaiian Airlines Upgrade 5 Boeing 787-9 Orders to the Bigger 787-10?

Hawaiian Airlines, part of the Alaska Air Group (AAG), is making strategic adjustments to its fleet by converting five Boeing 787-9 orders to the larger 787-10 variant. This move aims to enhance capacity for new intercontinental routes while still maintaining sufficient range for its operations. The transition is particularly significant as AAG prepares to elevate the travel experience with updated cabin configurations, including a premium economy section.

Last updated: 24 October 2023 (BST)

Key Takeaways

• AAG is converting five Boeing 787-9 orders to 787-10s for increased capacity.
• The 787-10 can comfortably accommodate over 300 seats in a 3-class configuration.
• New routes from Seattle include destinations in Asia and Europe.
• Alaska Airlines is enhancing onboard experiences with premium economy and upgraded interiors.
• The conversion reflects AAG's strategy to optimise its fleet for specific route demands.

Background on Hawaiian Airlines’ Fleet Strategy

Hawaiian Airlines initially placed an order for ten Boeing 787-9s in 2018, with options for ten more. Over the years, AAG has expanded this order to include a total of twelve firm commitments. Recently, AAG announced an additional five 787-9 orders, signalling a significant investment in long-haul operations from its Seattle-Tacoma International Airport hub.

The decision to convert some of these orders to the Boeing 787-10 variant illustrates a shift towards accommodating a larger passenger capacity for new intercontinental routes. The 787-10, while slightly less range-capable than the 787-9, offers sufficient distance to serve AAG’s planned routes to Asia and Europe effectively.

The Benefits of the Boeing 787-10 for AAG

The Boeing 787-10 provides an ideal balance for AAG as it expands its international service. The aircraft's maximum range is approximately 6,330 nautical miles (nmi), which is sufficient for reaching key markets in Asia and Europe from Seattle. This range is particularly advantageous given that many of AAG's new routes will not require the extended range capabilities of the 787-9.

Capacity vs. Range: The 787-9 vs. 787-10

The primary difference between the two aircraft lies in their capacity and range. The 787-9 has a range advantage of about 1,200 nmi, which is beneficial for longer-haul flights. However, AAG’s strategy indicates that the increased seating capacity of the 787-10 is more aligned with their current operational needs.

Projected Configurations for AAG's Boeing 787-10s

As AAG prepares for the introduction of the 787-10, the aircraft is expected to feature a 3-class configuration, accommodating 300–320 passengers. This setup allows for a more comfortable travel experience that includes a premium economy section, an upgrade from the current 787-9 arrangement, which accommodates 300 seats but lacks dedicated premium economy options.

Improving the Passenger Experience

To enhance its onboard offerings, AAG has committed to significant investments in its aircraft interiors. The new designs will introduce lie-flat seats in business class, a premium economy product, and upgraded economy seating. These enhancements reflect a broader trend in the airline industry towards improving passenger comfort and service quality.

What the New Interiors Will Include

Details on the new cabin layouts reveal a focus on passenger comfort. The expected features include:

• New lie-flat seats in business class for enhanced comfort on long-haul flights.
• A premium economy cabin that offers more space and amenities compared to standard economy.
• Upgraded main cabin seats designed for improved comfort and durability.

Expanding Route Network and Strategic Changes

AAG's strategic adjustments are not limited to fleet changes. The airline has recently announced new routes from Seattle, including flights to Tokyo Narita, Seoul's Incheon, and inaugural services to European destinations like London, Rome, and Reykjavik, set to launch in the summer of 2024.

The expansion of these international routes is part of AAG’s broader strategy to compete with major carriers, particularly Delta Air Lines, which has a strong presence at Seattle-Tacoma International Airport. AAG's push for a robust international presence is aimed at capturing a larger share of the trans-Pacific and trans-Atlantic markets.

The New Livery: A Fresh Look for AAG

In conjunction with the fleet upgrades and route expansions, AAG will also unveil a new livery for its 787-9 aircraft. The design draws inspiration from the Aurora Borealis, featuring a palette of deep blues and vibrant greens. This refreshed branding aims to visually represent AAG's commitment to a modern and enhanced travel experience.

Future Deliveries and Operational Plans

AAG’s current fleet includes four 787-9s, with another expected delivery later this year. The newly adjusted order, which now includes five 787-10s, will be fulfilled over the next 2–3 years. By 2030, AAG aims to operate twelve intercontinental routes from Seattle, which will significantly bolster its international operations.

Conclusion: AAG's Strategic Vision

The conversion of the 787-9s to 787-10s represents a well-considered strategic choice by AAG to enhance its operational efficiency and passenger capacity. As the airline prepares to introduce new service routes and a refreshed onboard experience, it is positioning itself to compete effectively in the international aviation market.

As airlines evolve to meet changing passenger needs, AAG’s focus on both capacity and comfort will likely resonate well with travellers. The strategic decisions made today will shape AAG's competitive landscape for years to come. How will other airlines respond to AAG's bold moves in expanding their international reach? #AAG #Boeing787 #HawaiianAirlines

FAQs

What is the difference between the Boeing 787-9 and 787-10?

The Boeing 787-9 has a longer range than the 787-10 but can carry fewer passengers. The 787-10 is designed for higher capacity, making it suitable for airlines focusing on routes with high demand.

Why is AAG converting its Boeing 787-9 orders to 787-10?

AAG is converting its orders to benefit from the increased passenger capacity of the 787-10, which aligns with their strategy for new intercontinental routes from Seattle.

What new routes is AAG launching?

AAG is introducing new flights from Seattle to Tokyo Narita, Seoul, London, Rome, and Reykjavik, expanding its international presence significantly.

When will AAG's new aircraft configurations be available?

The new 787-10 aircraft are expected to be delivered over the next 2–3 years, with new cabin configurations being introduced concurrently to enhance passenger experience.

What impact will AAG's changes have on its competition?

AAG's expansion into international markets is designed to compete directly with major airlines like Delta Air Lines, increasing its market share in trans-Pacific and trans-Atlantic routes.