Is a Major Overhaul Needed for Welsh Meat Promotion?

The recent inquiry by Senedd members into Hybu Cig Cymru - Meat Promotion Wales (HCC) has highlighted the urgent need for major reforms to restore trust in this key organisation. The findings call for decisive action to address internal turmoil, leadership challenges, and the governance structure of HCC, which is vital for promoting Welsh meat.

Last updated: 15 October 2023 (BST)

Key Takeaways from the Inquiry Report

• Urgent reforms are needed to rebuild trust in HCC.
• A full review of HCC's governance and ownership is recommended.
• Concerns about financial sustainability due to declining livestock numbers.
• Increased industry representation on the board is essential.
• The Welsh government is expected to respond to the report's recommendations.

The Role of Hybu Cig Cymru (HCC)

Hybu Cig Cymru, also known as Meat Promotion Wales, plays a crucial role in the development and promotion of the Welsh red meat sector. Funded mainly through levies paid by farmers and processors on cattle, sheep, and pigs, HCC operates at arm's length from the Welsh government while being overseen by it. This unique structure aims to enhance the independence and responsiveness of the organisation to the needs of the industry.

Recent Challenges Facing HCC

In recent years, HCC has faced significant challenges that have raised concerns about its effectiveness and governance. The inquiry report details a series of issues, including:

• An internal investigation into allegations of bullying.
• The departure of the chief executive amid controversy.
• A marked decrease in staff retention, described as a 'staff exodus.'

These factors have contributed to a climate of instability within HCC, leading to a loss of confidence among stakeholders and levy payers.

Insights from the Inquiry Report

The committee's report, led by Tory MS Andrew RT Davies, emphasises that the time has come for a pivotal shift in HCC's operations. After a "difficult period marked by internal disruption and loss of confidence," the report calls for a comprehensive review of the organisation's structure and governance. Key recommendations include:

• A full review of HCC's governance and ownership.
• Potential return of ownership to levy payers.
• Increased representation of the industry on the board.
• Measurable performance targets to ensure accountability.
• Improved communication and engagement with the farming community.

The Financial Sustainability of HCC

One of the critical issues raised in the inquiry is the financial sustainability of HCC. The report points out that declining livestock numbers in Wales pose a significant threat to the organisation's funding and, consequently, its ability to fulfil its objectives. This decline in livestock is a broader trend affecting the agricultural sector, leading to concerns over the long-term viability of HCC's initiatives.

What Happens Next?

Following the release of the inquiry report, the Welsh government has expressed gratitude to the Senedd's economy, trade, and rural affairs committee for its thorough investigation. Ministers have committed to reviewing the recommendations and responding in due course. The urgency of these reforms cannot be overstated, as they will directly impact the future of the Welsh red meat sector.

Industry Reactions

Reactions from industry leaders have been supportive of the committee's findings. Ian Rickman, President of the Farmers' Union of Wales, stated that the report validates longstanding calls for greater transparency and engagement from HCC. He emphasised the importance of having an effective red meat levy board to support farmers and ensure the sector's sustainability.

HCC's Response to the Findings

José Peralta, the newly appointed chief executive of HCC, welcomed the committee's recommendations, describing them as timely and necessary. He noted that HCC has been advocating for increased funding to better serve levy payers and is actively discussing funding options with the Welsh government. Peralta also acknowledged the need for further collaboration with other government-funded bodies and levy board organisations to enhance the effectiveness of HCC's initiatives.

Conclusion: The Path Forward for HCC

The inquiry into HCC has shed light on the urgent need for transformation within the organisation to restore trust and accountability. With the recommendations outlined by the Senedd, there is an opportunity for significant reform that could strengthen the Welsh red meat sector and ensure its sustainability for years to come. As stakeholders await the Welsh government's response, the focus will remain on how effectively these recommendations can be implemented to benefit all involved.

FAQs

What is Hybu Cig Cymru (HCC)?

Hybu Cig Cymru, or Meat Promotion Wales, is the organisation responsible for developing and promoting the Welsh red meat sector, funded primarily through levies from farmers and processors.

What were the main issues highlighted in the inquiry report?

The inquiry report highlighted issues such as internal investigations into bullying, leadership challenges, and declining staff retention at HCC, contributing to a loss of confidence in the organisation.

What recommendations were made for HCC?

The report recommended a full review of HCC's governance, potential return of ownership to levy payers, increased industry representation, measurable performance targets, and improved communication with the farming community.

How does declining livestock numbers affect HCC?

Declining livestock numbers can severely impact HCC's funding, as it relies on levies from farmers and processors. This trend poses a risk to the organisation’s ability to meet its objectives and support the industry effectively.

What is the expected response from the Welsh government?

The Welsh government has thanked the committee for its report and is currently reviewing the recommendations. A formal response is expected in due course, outlining the steps they plan to take.

As the future of Welsh meat promotion hangs in the balance, it is crucial for HCC to act on the recommendations to rebuild trust and ensure accountability. The collaboration of all stakeholders will be vital in this endeavour. #WelshMeat #HCC #FarmersUnion