Is Target's New Fall Savings Event the Best Alternative to Prime Day?

This article provides an overview of Target's upcoming Target Circle Week sale, which aims to compete with Amazon's Prime Big Deal Days. The event will offer exclusive deals and discounts for members, starting earlier than Amazon's sale, and will feature a wide range of products, including toys, beauty items, and seasonal fashion.

Last updated: 04 October 2023 (BST)

Key Takeaways

• Target Circle Week starts on 5 October 2023, two days before Amazon's Prime Big Deal Days.
• Membership to Target Circle is free, allowing access to exclusive deals.
• Early access for Target Circle 360 members begins on 4 October 2023.
• Target plans to introduce 20,000 new items for the holiday season, many of which will be exclusive.
• Weekly deals and daily discounts will continue throughout November.

What is Target Circle Week?

Target Circle Week is a promotional sales event designed to provide exclusive discounts and offers to members of the Target Circle programme, which is completely free to join. This sale is set to run from 5 October to 11 October 2023, allowing consumers to enjoy significant savings on a wide variety of products.

How Does Target Circle Week Compare to Amazon's Prime Day?

While Amazon's Prime Day is exclusive to paid Prime members, Target's Circle Week is accessible to anyone who registers for the free Target Circle program. This approach allows Target to compete effectively with Amazon's well-established event by offering similar deals without the membership fee barrier.

Timeline of Events

The timeline for the upcoming sales events is crucial for consumers looking to maximise their savings:

• 4 October 2023: Early access for Target Circle 360 members begins.
• 5 October 2023: Target Circle Week officially starts.
• 11 October 2023: Target Circle Week concludes, coinciding with Amazon's Prime Big Deal Days.
• 1 November 2023: Target introduces additional weekly deals leading up to the holiday season.

Benefits of Target Circle Membership

Joining the Target Circle programme offers several advantages:

• Access to exclusive sales and promotions.
• Personalised deals based on shopping habits.
• Ability to earn rewards on purchases, which can be redeemed for discounts on future shopping trips.
• Early access to special events, such as Target Circle Week.

Exclusive Offers for Target Circle Week

Target has promised a plethora of exclusive offers during the Target Circle Week event, which includes:

Pop Culture Merchandise

This fall, Target will feature exclusive merchandise tied to popular culture phenomena, such as:

• Products related to the final season of Netflix’s Stranger Things.
• Exclusive items from the upcoming Universal Pictures film, Wicked: For Good.

Fashion and Apparel

Target will roll out trendy seasonal clothing, including:

• Festive holiday dresses ideal for celebrations.
• Alpine-inspired clothing that combines style and functionality.

Home and Seasonal Decor

Consumers can expect unique home decor items to make their holidays special, including:

• Exclusive designs from Target’s own brands, such as Threshold and Hearth & Hand with Magnolia.
• John Derian's new holiday collection featuring whimsical ornaments and decorative pillows.

Beauty and Personal Care

Target's beauty gifting assortment will include:

• Exclusive beauty products starting at just £3.
• Men’s grooming sets priced at £20, featuring fragrances and personal care items.

Toys and Tech

Families can look forward to:

• Exclusive toys from brands like LEGO, Barbie, and Paw Patrol.
• The latest tech gadgets suitable for all ages.

Target's Holiday Season Plans

Beyond the Target Circle Week event, Target has announced plans for an extensive holiday sales campaign. This will include:

• A significant increase in new product offerings, with 20,000 items, many exclusive to Target.
• Weekly deals starting on 1 November 2023, offering discounts on various categories.
• Daily deals featuring up to 50% off select items.

Delivery and Accessibility Enhancements

Target is also expanding its delivery options, providing next-day delivery to new markets. This enhancement aims to improve customer convenience and satisfaction, allowing more consumers to receive their orders promptly.

Conclusion

As the holiday shopping season approaches, Target's Circle Week and the subsequent sales are set to offer consumers many opportunities for savings. With a focus on exclusive products and competitive pricing, Target positions itself as a strong contender against Amazon during this busy retail period. Keep an eye on the latest offers and prepare to take advantage of these exciting sales!

How will you plan your shopping during this fall’s retail events? #TargetCircleWeek #FallSavings #RetailDeals

FAQs

What is Target Circle Week?

Target Circle Week is a sales event where Target offers exclusive deals to members of the Target Circle programme. This year's event runs from 5 to 11 October 2023, coinciding with Amazon’s Prime Big Deal Days.

Do I need to pay for a Target Circle membership?

No, Target Circle membership is completely free. Anyone can sign up to access exclusive deals and promotions during events like Target Circle Week.

What can I expect during Target Circle Week?

During Target Circle Week, shoppers can find exclusive discounts on a wide range of products, including toys, beauty items, clothing, and home decor. Many items will be unique to Target.

How does Target Circle compare to Amazon Prime?

Unlike Amazon Prime, which requires a paid membership for exclusive deals, Target Circle offers free access to exclusive discounts, making it more accessible for all customers.

When does early access to Target Circle Week start?

Early access for Target Circle 360 members begins on 4 October 2023, one day before the general public access starts on 5 October.